2024 is going to start off strong with the launch of the Vision Pro, Apple’s first major new product since the 2015 Apple Watch, and new iPads, Macs, AirPods, and iPhones are set to follow.
There are some exciting products in the works, including a larger version of the iPad Air, the first OLED iPad Pro, updated iPhones, an Apple Watch with new health features, and more. In this guide, we’ve outlined everything that we know about the new products that are coming from Apple in 2024, based on current rumors.
Apple Vision Pro (February 2024)
Apple announced the Vision Pro headset at WWDC in June 2023, but it’s finally almost ready to launch. Apple introduced the Vision Pro early to give developers time to create apps for the device, and since then, Apple has been working on finalizing the hardware and the visionOS operating system. The most recent rumors have suggested Apple will debut the Vision Pro in February.
At launch, the Vision Pro is only going to be available in the United States, and it sounds like Apple may require customers to purchase in store or pick up online orders in a store in order for Apple employees to provide the right Light Seal and knitted headband for a good fit, plus Zeiss prescription lens inserts for those who need them.
The headset is similar to other virtual reality headsets like the Oculus, though it is made from glass and aluminum for a premium feel. Some early testers have said that the headset can be heavy on the head, but Apple may introduce an extra strap to mitigate some of the weight. The Vision Pro is using two 4K micro-OLED displays, and the technology is both more advanced and more expensive than the displays used by Apple’s competitors.
Apple is not expecting to sell many Vision Pro headsets, and rumors suggest it’ll manufacture around 400,000 units. At a $3,500 price point, it’s not too surprising that interest may be limited.
The Vision Pro headset is a mixed reality device that transitions between virtual and augmented reality using a Digital Crown on the side. Content can be displayed in a full virtual environment, or in the real world around you using the augmented reality capabilities.
There are more than a dozen cameras in the Vision Pro headset, and it’s controlled using subtle hand gestures and eye movements. Audio Straps provide spatial audio, and there’s a somewhat weird external display that projects an image of your eyes so people can tell whether you’re using the headset in VR or AR mode.
While the headset isn’t particularly affordable for most people, it’s an exciting launch because it’s using cutting-edge technology and it is an entirely new device that’s going to evolve and become sleeker and more affordable over the next decade. The Vision Pro has been likened to the Apple Watch, which was also expensive and clunky when it launched, but Apple made updates at a rapid pace and by the third generation, it was much improved.
Much more information about the Vision Pro can be found in our Vision Pro roundup, and we also have details on visionOS in that roundup.
OLED iPad Pro (March 2024)
Apple didn’t update the iPad lineup in 2023, but 2024 will be the year of the iPad. The iPad Pro models are set to get upgraded OLED displays for the first time, so iPad Pro screens will be as impressive as iPhone screens.
This will be the first time that Apple has used OLED for such a large display, and OLED technology will bring deeper blacks, faster refresh rates, better contrast, and improved efficiency for less battery drain.
OLED displays are thinner, so Apple may be planning to cut down on the thickness of the iPad Pro. A design update is expected to accompany the OLED transition, and the new iPads will come in 11.1-inch and 13-inch sizes, up from the current 11-inch and 12.9-inch sizes. The size increase may come from a change in bezel width, so physical size could remain roughly the same.
The iPad Pro models will adopt the faster M3 chip that was first introduced in the MacBook Pro and iMac. Built on a 3-nanometer process, the M3 offers up to 21 percent faster CPU speeds compared to the M2, and 15 percent faster GPU speeds. The GPU is also using a new architecture that optimizes memory allocation and utilization for improved performance and efficiency, plus it includes hardware-accelerated ray tracing and mesh shading.
GPU improvements will result in better gaming graphics and capabilities, plus the iPad Pro will be more efficient at tasks like video editing.
Other possible features include up to 4TB of storage, MagSafe charging capabilities, and a higher price tag due to the OLED display technology. More on what we are expecting from the iPad Pro can be found in our dedicated OLED iPad Pro guide.
Two iPad Air Models (March 2024)
To offer consumers more choice at a variety of price points, Apple is expanding the iPad Air lineup in 2024. For the first time, there will be two iPad Air models, just like there are two iPad Pro models.
Sizes will be similar to the iPad Pro, coming in at 10.9 inches and 12.9 inches. The iPad Air models won’t have OLED displays, ProMotion, or other high-end iPad features, but they will be cheaper than the iPad Pro models.
Since Apple updated the design of the iPad Air in 2021, we’re not expecting a major overhaul to the look of the device, but it’s possible there will be some refinements to accommodate the new screen size.
iOS 18 (June 2024)
Apple introduces new software updates on an annual basis at its Worldwide Developers Conference, and this year, we’re expecting iOS 18. iOS 18 should be one of the most interesting updates we’ve had in years because rumors so far suggest that we’re going to see Apple getting into generative AI in a big way.
AI and machine learning will be used in multiple ways in iOS 18, with a range of new AI integrations in apps. In Apple Music, for example, we might see auto-generated playlists, and in apps like Pages and Keynote, we may see AI-assisted writing and slide deck creation.
Siri is expected to get features powered by large language models (LLMs), which are the driving force behind chatbots like chatGPT. Siri will include deeper integration with the Shortcuts app for automating complex tasks, and there will be improved interactions between Siri and the Messages app.
Speaking of Messages, iOS 18 will see Apple adopting Rich Communication Services (RCS) as an alternative to SMS/MMS. RCS will be used for conversations between iPhone users and Android users, and it will improve cross-platform messaging.
Higher-resolution photos and videos will be supported, as will audio messages, cross-platform emoji reactions, read receipts, real-time typing indicators, and more. Basically, texting with someone on Android will feel a lot more like chatting with another iPhone user.
Blue and green bubbles aren’t going away, though. iMessage to iMessage chats will be blue, and Android to iMessage chats will still be green.
More information on what to expect from the iOS 18 update can be found in our iOS 18 roundup.
macOS 15, watchOS 11, and tvOS 18
Along with iOS 18, we’ll also get new versions of macOS, watchOS, and tvOS. We haven’t heard much about these updates, but we can expect some of the same AI improvements.
visionOS 2
Alongside the Vision Pro headset, Apple will introduce visionOS, the operating system that’s designed to run on the device. It has a Home Screen, a dedicated App Store, virtual reality environments, and Apple apps tailored to the Vision Pro Display. While the first iteration of visionOS will come out alongside the headset, visionOS 2 will likely be previewed in June.
Apple TV (First Half of 2024)
Apple is working on a new version of the Apple TV 4K, but it is not yet clear when it’s going to launch. Rumored features include a faster A16 processor and support for Wi-Fi 6E or Wi-Fi 7.
More on the next-generation Apple TV can be found in our Apple TV guide.
iPhone 16 (September 2024)
The standard iPhone 16 models are expected to look similar to the iPhone 15 models with no size or design changes, but there will be some notable improvements. Apple is planning for a vertical camera arrangement to support spatial video capture, doing away with the diagonal lens setup.
Right now, the iPhone 15 Pro models are the only devices able to record spatial video that can be viewed on the Vision Pro, but that is expected to change in 2024. There’s also going to be a new Capture Button on all four iPhone 16 models, with the button situated on the right side of the device under the power button.
It’ll be in roughly the same spot as the mmWave antenna on U.S. iPhone models, with the mmWave antenna set to move to the left side. As the name suggests, the Capture Button will provide users with a quick way to take videos. The Capture Button will be capacitive, offering haptic feedback when pressed, plus rumors suggest it supports multiple pressure levels.
The Action Button introduced with the iPhone 15 Pro is expected to expand to the standard iPhone 16 models, so it will be available across the 2024 lineup. The Action Button can be assigned to do things like mute/unmute, activate translate, turn on the flashlight, set a Focus mode, activate a custom Shortcut, and more.
The Action Button on the iPhone 16 models could be upgraded to use capacitive technology, which would provide haptic feedback when pressed.
With the iPhone 15 lineup, Apple limited the 3-nanometer A17 Pro to the iPhone 15 Pro and Pro Max, but in 2024, all four iPhone models will get 3-nanometer A-series chips. A new thermal design to combat overheating is a possibility as well.
We have more on all of the features rumored for the iPhone 16 in our iPhone 16 roundup.
iPhone 16 Pro (September 2024)
Apple’s flagship lineup consists of four phones, two standard models and two Pro models. This year, the iPhone 16 Pro models are going to get a size update.
The iPhone 16 Pro is expected to have a 6.3-inch display, up from 6.1 inches, while the iPhone 15 Pro Max is expected to have a 6.9-inch display, up from 6.7 inches. To accommodate the larger displays, the iPhone 16 Pro and Pro Max will be slightly taller and wider than the equivalent iPhone 15 Pro models.
All of the features coming to the iPhone 16 lineup are expected for the iPhone 16 Pro models, including the capacitive Capture Button on the right side and an updated capacitive Action Button, both of which will feature haptic feedback.
A faster A-series chip is rumored, likely the A18 Pro, and there are some pretty major camera updates planned. Apple may add a 48-megapixel Ultra Wide lens, which will join the 48-megapixel Wide lens. The Ultra Wide camera will offer better low-light performance, and it will facilitate better spatial videos for the Vision Pro headset too.
Both the iPhone 16 Pro and the iPhone 16 Pro Max will get the 5x tetraprism lens that was limited to the 15 Pro Max in 2023, and there’s one rumor about an even better periscope camera with “super zoom” capabilities.
Faster 5G modem chips from Qualcomm are expected, and the iPhone 16 Pro models may also get the next-generation Wi-Fi 7 technology that offers up to 2.4x faster speeds than Wi-Fi 6.
Apple Watch X (September 2024)
Apple is planning a major update for the Apple Watch this year, perhaps in celebration of the 10th anniversary of the device. The Apple Watch was announced in 2014, but didn’t come out until 2015, so technically it’s not clear whether the anniversary will fall in 2024 or 2025. 2024 will, however, be the year that we’re expected to get the “Apple Watch 10” or “Apple Watch X” as rumors have called it.
Rumors suggest there will be a new design and new health features for the 2024 Apple Watch. The next Apple Watch could be slimmer, and Apple may implement a magnetic band attachment system, changing how bands connect to the Apple Watch for the first time.
The new band system would mean that current bands would not likely be compatible with the new version of the Apple Watch, but swapping over to a magnetic system would free up space in the Apple Watch either to make the casing slimmer or to add bigger batteries or other new internal components.
Apple hasn’t added new health features to the watch for some time, but in 2024, we could see sleep apnea detection and blood pressure monitoring. Rumors suggest the Apple Watch will be able to detect hypertension, monitoring whether a user’s blood pressure is trending upward. The first iteration of blood pressure monitoring won’t give specific systolic and diastolic readings, but a future version might.
Sleep apnea detection will be done through sleep…
