Los cuatro nuevos chips de Qualcomm impulsarán teléfonos inteligentes económicos.
Qualcomm
Qualcomm presentó el martes un trío de chips 5G, y una variante 4G, para teléfonos inteligentes económicos, ya que el gigante de los chips apunta a obtener una conectividad súper rápida en la mayor cantidad posible de usuarios.
Los nuevos Snapdragon 778G Plus, Snapdragon 695 y Snapdragon 480 Plus cuentan con conectividad de onda milimétrica 5G ultrarrápida, así como con la versión sub-6GHz más lenta pero más confiable de 5G. Su objetivo es llevar 5G a dispositivos menos costosos en todo el mundo, mientras que el nuevo Snapdragon 680 presenta conectividad 4G y anterior para brindar a los fabricantes de teléfonos una opción para dispositivos LTE.
Es probable que muchos de los chips aparezcan en teléfonos fuera de los EE. UU., Aunque el 778G Plus en particular podría llegar a los teléfonos inteligentes de gama media aquí.
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“All these platforms are designed to enable increased performance and capabilities with new options across our 7-, 6- and 4-Series,” Kedar Kondap, Qualcomm vice president of product management, said in a video statement provided to reporters ahead of the news. “As 5G continues to grow rapidly across the world, we’re seeing increasingly strong demand for 5G devices.”
The continued advancement of 5G is more critical than ever now that the coronavirus has radically changed our world. The next-generation cellular technology, which boasts anywhere from 10 to 100 times the speed of 4G and rapid-fire responsiveness, could improve everything from simple video conferencing to telemedicine and advanced augmented and virtual reality. In the US, few phones have hit the market this year without 5G, and the ultra-fast, millimeter-wave version has come standard in devices like Apple’s iPhone 12 lineup. While many consumers now have 5G phones, there still isn’t yet the “killer app” that shows consumers what the connectivity can really do.
Qualcomm has been the leader when it comes to 5G modems and systems-on-a-chip, essentially monster processors that combines the CPU — the brains powering the device — with other capabilities. But it’s facing new competition, both from chip rivals like MediaTek and from handset customers developing their own processors. Google last week launched its Pixel 6 and 6 Pro phones with its self-designed Tensor SoC in order to provide more advanced capabilities to its users, something it said other chips couldn’t accomplish.
“The key element in making this decision was around AI and how we could bring AI at a much different, more personal level to the end user,” Phil Carmack, the vice president and general manager in charge of Google’s chip business, said in an interview with CNET ahead of the Pixel launch. “We simply weren’t able to get there with the existing solutions that were out there.”
Qualcomm’s new family of processors joins its high-end Snapdragon 888 Plus, which it unveiled in June. That chipset supercharges the Snapdragon 888, which arrived earlier this year in premium phones like the Samsung Galaxy S21.
Expanding 5G to cheaper devices
Qualcomm is gearing up to introduce its next high-end processor. It will host its annual Snapdragon Tech Summit in late November and early December in Hawaii after taking a year off. Qualcomm typically unveils its next 800-series Snapdragon chip at the conference. While Qualcomm’s high-end chips are important for setting the bar on performance and capabilities, it’s the company’s lower end processors that likely will appear in more devices.
“Mid-range smartphones are expected to be the main driver for accelerating 5G device adoption – especially in emerging regions,” Deepu John, Qualcomm senior director of product management, said in a press release.
The Snapdragon 778G Plus is a follow up to Qualcomm’s Snapdragon 778G. It features boosted GPU and CPU performance and “is designed to deliver cutting-edge mobile gaming and accelerated artificial intelligence to enable stunning photo and video experiences,” Qualcomm said. The Snapdragon 7-series adoption has grown by 44% in the past year “due to tremendous high-tier demand,” the company added.
Compared with the Snapdragon 690, the new Snapdragon 695 features up to 30% faster graphics rendering and 15% improvement in CPU performance. The boosts will enable “immersive gaming, high-end capture and increased productivity,” Qualcomm said.
Oppo is one handset maker that plans to introduce a device based on the Snapdragon 695 “in the coming months,” it said. And Xiaomi plans to use the Snapdragon 778G Plus and Snapdragon 695 in phones.
The Snapdragon 480 Plus is a follow-up to last year’s Snapdragon 480. That processor marked Qualcomm’s effort to bring 5G to cheap handsets, and the company said more than 85 devices have been announced or are currently in development based on the 480. The 480 Plus gives “users access to truly global 5G connectivity and boosted performance to power in-demand productivity and entertainment experiences,” Qualcomm said.
HMD Global, which sells phones under the Nokia brand, said in a press release that Qualcomm’s Snapdragon 480 “has been an instrumental part of HMD Global’s drive to bring high quality, affordable 5G smartphones … to as many people as possible.” It plans to introduce new devices with the Snapdragon 480 Plus.
The Snapdragon 680, meanwhile taps into 4G and older networks. It offers handset makers — largely outside the US — another option for customers who aren’t ready for 5G or in areas that don’t yet have a solid network.
It’s built on 6-nanometer process technology and “is designed to deliver compelling all-day experiences, including optimized gaming and triple [image signal processor] con tecnología de captura con poca luz mejorada por IA “.
